Hire Me

I am an award-winning copywriter and content writer with more than 10 years of experience. I have collaborated on numerous communications pieces and multiple campaigns, spanning diverse sectors from healthcare to financial services. I have experience writing for digital and print media and am comfortable writing for B2B and B2C clients.

For professional recommendations: http://www.linkedin.com/in/jason-webb-writer

For copywriting portfolio: http://www.manofcontent.com/portfolio-2/

Print Ads and Collateral Social Media Posts and Blogs Direct Mail
Press Releases Digital Display Ads Features and Articles
Website Content Broadcast Scripts Campaign Plans and Briefs

Terakeet (Remote) | Senior Digital Content Specialist | November 2021 to present

  • Write search engine optimized content for mortgage lending and asbestos-litigation industry clients
  • Conduct SEO research and competitive analyses
  • Research and distill complex topics, such as mesothelioma treatments, for a general audience
  • Research and distill complex topics, such as mesothelioma treatments, for a general audience
  • Manage social media presence for asbestos litigation client
  • Write landing page content for asbestos litigation clients’ paid campaigns
  • Use Artificial Intelligence to augment workflows for increased productivity

Man of Content (Johnstown, CO) | Freelance Writer | February 2020 to present

  • Write content for clients in the marketing and advertising industry
    • Specializing in healthcare and financial industries

Banner Health (Greeley, CO) | January 2013 to November 2019

Social Media and Content Specialist | May 2018 to November 2019

  • Wrote and maintained content for Health eConnect, Banner Health’s blog
  • Acted as the primary content writer for all blog posts
  • Interviewed healthcare professionals for features and blogs
  • Validated content for use in social media for the content director
  • Edited content produced for the blog by freelance writers
  • Assisted in developing the content calendar by helping choose topics and identify experts 

Digital Content Senior Specialist | October 2016 to May 2018

  • Produced content for the Banner Health website and Health eConnect, Banner Health’s blog
  • Wrote content for the e-newsletter, reaching more than 365,000 subscribers
  • Performed primary edits on the work of up to five writers
  • Interviewed healthcare professionals for features and blogs
  • Ensured all copy is SEO-primed to increase visibility
  • Acted as interim website manager with final approval over all content
  • Key accomplishments:
    • Served as one of the primary editors for Health eConnect, drawing 10,000 unique daily visitors
    • Led the blog redesign, which launched a week ahead of schedule and won a 2017 Silver Aster Award
    • Shaped the blog content strategy and wrote much of its engaging content, leading to a 15-fold increase in views
    • Played a key role in reshaping subscriber marketing to achieve a 10% increase in e-newsletter subscribers
    • Produced copy for newsletter welcome emails, achieving stellar 30% open rates

Public Relations Specialist | January 2013 to October 2016

  • Acted as a social media team lead, ensuring adherence to strategy and providing editorial guidance on posting content
  • Managed assigned website pages and social media accounts (two Twitter feeds and seven Facebook pages)
  • Wrote copy for collateral, fact sheets, advertorials, and special sections
  • Regularly served as a media contact for all 10 western region Banner Health hospitals
  • Key accomplishments:
    • Helped steer social media fan base growth of up to 15% per year
    • Served as the website content integration lead on two acquisitions
    • Wrote the copy for a presentation folder that won a 2015 Silver Aster Award
    • Led the effort to consolidate and streamline by 80% the array of Banner Health Facebook pages

Premier Members FCU (Boulder, CO) | Marketing Specialist | August 2008 to January 2013

  • Conceived, wrote, and designed press materials, marketing collateral, and campaigns to promote the products and services of this credit union with over $400 million in assets
  • Solely managed the organization’s website and social media channels
  • Key accomplishments:
    • Promoted to the leadership team as the “voice” of marketing after the departure of the VP, Marketing
    • Launched the FCU’s blog and wrote content as a replacement for the print newsletter
    • Launched the FCU’s presence on Facebook, Twitter, LinkedIn, and Google

Freelance Writer and Editor (Johnstown, CO) | January 2002 to December 2012

  • Published over 20 articles and cover stories for regional lifestyle magazines
  • Wrote marketing copy for tourism and manufacturing industry clients

AMG Creative (Fort Collins, CO) | Copywriter | September 2007 to August 2008

  • Wrote web and collateral for the clients of this specialized healthcare marketing agency

Red Rocket Media Group (Windsor, CO) | Copywriter | February 2007 to July 2007

  • Wrote web and advertising copy at this boutique digital marketing agency for local SMEs in the dining and publishing sectors

University of Northern Colorado (Greeley, CO) | BA in Journalism and Mass Communications (emphasis in PR and Advertising Media)

University of Northern Colorado (Greeley, CO) | BA in English (minor in Writing)

HubSpot | Certificate in Inbound Marketing | 2018

HubSpot | Certificate in Content Marketing | 2017

HubSpot | Certificate in Email Marketing | 2017

Microsoft Office; Adobe Creative Suite (Photoshop, InDesign, and Illustrator); content management systems (Sitecore, WordPress, and proprietary systems); social media management platforms (Hootsuite-certified, SocialFlow, BrandWatch, and Buffer); CRM (Salesforce Marketing Cloud); video editing (iMovie); AI (ChatGPT, Gemini, and Claude); AP Stylebook