Hire Me

I am an award-winning copywriter and content writer with more than 10 years of experience. I have collaborated on numerous communications pieces and multiple campaigns, spanning diverse sectors from healthcare to financial services. I have experience writing for digital and print media and am comfortable writing for B2B and B2C clients.

For professional recommendations: http://www.linkedin.com/in/jason-webb-writer

For copywriting portfolio: http://www.manofcontent.com/portfolio-2/

Print Ads and Collateral Social Media Posts and Blogs Direct Mail
Press Releases Digital Display Ads Features and Articles
Website Content Broadcast Scripts Campaign Plans and Briefs

Man of Content (Johnstown, CO) | Freelance Writer | February 2020 to present

  • Write content for clients in the marketing and advertising industry
    • Specializing in healthcare and financial industries

Banner Health (Greeley, CO) | January 2013 to November 2019

Social Media and Content Specialist | May 2018 to November 2019

  • Wrote and maintained content for Health eConnect, Banner Health’s blog
  • Acted as the primary content writer for all blog posts
  • Interviewed healthcare professionals for features and blogs
  • Validated content for use in social media for the content director
  • Edited content produced for the blog by freelance writers
  • Assisted in developing the content calendar by helping choose topics and identify experts 

Digital Content Senior Specialist | October 2016 to May 2018

  • Produced content for the Banner Health website and Health eConnect, Banner Health’s blog
  • Wrote content for the e-newsletter, reaching more than 365,000 subscribers
  • Performed primary edits on the work of up to five writers
  • Interviewed healthcare professionals for features and blogs
  • Ensured all copy is SEO-primed to increase visibility
  • Acted as interim website manager with final approval over all content
  • Key accomplishments:
    • Served as one of the primary editors for Health eConnect, drawing 10,000 unique daily visitors
    • Led the blog redesign, which launched a week ahead of schedule and won a 2017 Silver Aster Award
    • Shaped the blog content strategy and wrote much of its engaging content, leading to a 15-fold increase in views
    • Played a key role in reshaping subscriber marketing to achieve a 10% increase in e-newsletter subscribers
    • Produced copy for newsletter welcome emails, achieving stellar 30% open rates

Public Relations Specialist | January 2013 to October 2016

  • Acted as a social media team lead, ensuring adherence to strategy and providing editorial guidance on posting content
  • Managed assigned website pages and social media accounts (two Twitter feeds and seven Facebook pages)
  • Wrote copy for collateral, fact sheets, advertorials, and special sections
  • Regularly served as a media contact for all 10 western region Banner Health hospitals
  • Key accomplishments:
    • Helped steer social media fan base growth of up to 15% per year
    • Served as the website content integration lead on two acquisitions
    • Wrote the copy for a presentation folder that won a 2015 Silver Aster Award
    • Led the effort to consolidate and streamline by 80% the array of Banner Health Facebook pages

Premier Members FCU (Boulder, CO) | Marketing Specialist | August 2008 to January 2013

  • Conceived, wrote, and designed press materials, marketing collateral, and campaigns to promote the products and services of this credit union with over $400 million in assets
  • Solely managed the organization’s website and social media channels
  • Key accomplishments:
    • Promoted to the leadership team as the “voice” of marketing after the departure of the VP, Marketing
    • Launched the FCU’s blog and wrote content as a replacement for the print newsletter
    • Launched the FCU’s presence on Facebook, Twitter, LinkedIn, and Google

Freelance Writer and Editor (Johnstown, CO) | January 2002 to December 2012

  • Published over 20 articles and cover stories for regional lifestyle magazines
  • Wrote marketing copy for tourism and manufacturing industry clients

AMG Creative (Fort Collins, CO) | Copywriter | September 2007 to August 2008

  • Wrote web and collateral for the clients of this specialized healthcare marketing agency

Red Rocket Media Group (Windsor, CO) | Copywriter | February 2007 to July 2007

  • Wrote web and advertising copy at this boutique digital marketing agency for local SMEs in the dining and publishing sectors

University of Northern Colorado (Greeley, CO) | BA in Journalism and Mass Communications (emphasis in PR and Advertising Media)

University of Northern Colorado (Greeley, CO) | BA in English (minor in Writing)

HubSpot | Certificate in Inbound Marketing | 2018

HubSpot | Certificate in Content Marketing | 2017

HubSpot | Certificate in Email Marketing | 2017

Microsoft Office; Adobe Creative Suite (Photoshop, InDesign, and Illustrator); content management systems (Sitecore, WordPress, and proprietary systems); social media management platforms (Hootsuite-certified, SocialFlow, BrandWatch, and Buffer); CRM (Salesforce Marketing Cloud); video editing (iMovie); AP Stylebook